1970s & 80s: Introduction of Foreign Automobiles

During the 60s, the automobile industry in America was still dominated by the Big Three. Although there were few foreign auto makers, the American's still held the title. It wasn't until after the 60s that American's began to see more and more foreign automobiles. One of the first import to make a mark on the U.S. was the Volkswagen. Most notably its Beetle, which was a small car compared to the larger U.S. cars being built. 

Next came the introduction of Japanese automobiles which made a huge impact on the U.S. At first American's did not see these automobiles making it big as the Big Three had done. Unfortunately, as time went by American made cars weren't being reliable and the sales of foreign automobiles began to grow. Cars like Toyota began making their way to different places around the world, not only the U.S.